Broadcast Costs

Each broadcast type has a small per-message cost. Before you send a broadcast, you’ll see the estimated cost in the confirmation window so there are no surprises.

Pricing

Type	Cost	Unit
Email	$0.005	Per email sent
SMS	$0.01	Per segment
Voice	$0.02	Per minute

Email

Each email sent costs half a cent ($0.005). A broadcast to 200 families costs $1.00.

SMS

Text messages are charged per segment, not per message. A standard text message (up to 160 characters) is one segment. Longer messages are split into multiple segments:

• Standard text — 160 characters per segment (153 if multi-segment)
• Messages with emoji or special characters — 70 characters per segment (67 if multi-segment)

For example, a 300-character message without emoji would be 2 segments, costing $0.02 per recipient.

Voice

Voice calls are charged per minute, rounded up to the nearest minute. A 30-second message costs $0.02 per call (1 minute minimum). A 90-second message costs $0.04 per call (2 minutes).

When You’re Charged

• Email — You’re charged after the emails are sent.
• SMS — You’re charged after all messages reach their final delivery status, based on the actual number of segments delivered.
• Voice — You’re charged after all calls are completed, based on actual call duration.

Costs appear on your regular Campflow billing statement.

Seeing Costs Before Sending

When you click Send Now on a broadcast, the confirmation window shows:

• The number of recipients
• The estimated cost based on your message length and recipient count

This gives you a chance to review before confirming.

Note

SMS cost estimates shown before sending can be rough approximations, especially when your message includes merge tags. Merge tags (like a family name) can vary significantly in length from one recipient to the next, which affects the number of segments and therefore the cost.

Charging for Failed Messages

For SMS, you are charged for any message that Campflow sends to the carrier, even if delivery ultimately fails (for example, if the recipient’s number is disconnected). For voice calls, you are charged for calls that connect (completed, busy, or no answer) but not for calls that fail to connect entirely. Email broadcasts are only charged for messages that are successfully sent.